It’s important for any business to have a profile of the customers they serve. It’s no different in mortgage lending. Yes, it’s easy to think that a mortgage lender’s customer is obviously someone who is financing a home, but there’s a little more to it. That’s a little like thinking that everyone coming to a wedding will dance to the…
Tag: Millennials
What’s Holding Millennials Back?
Millennials have been toying with the idea of buying a home for the past year. Many say they want to make the jump, but there are extenuating circumstances still holding them back. Things like: Student loan debt Limited credit profile Fears leftover from the credit crash of 2008 Lack of knowledge about the financing process, and A shortage of affordable…
They’re Here. Millennial Buyers Are Here!
The much anticipated, and long awaited, entrance of Millennials into the home buying market seems to finally be upon us. This generation accounted for about 85% of the volume of home purchase, closed mortgages in January. Not surprisingly, many of these buyers chose low down payment mortgage programs for their financing. In fact, Down Payment Resource, an entity that creates…
Can You Compete in the New Mortgage Market?
Times they are a changing…rates are on the rise, refi’s are going away, house prices are increasing, and buyers are a little different and getting tougher to qualify. To compete in the new mortgage market, lenders need both a full complement of products and services and current technology, with the qualified staff, to make it all work. Everybody is concerned…
Know Your Millennial Customer
Did you know that more Millennial women than men made FHA financed, primary home purchases in 2016? This was reported by Ellie Mae based on information obtained from their Millennial Tracker Report. Who knew such a tracking mechanism existed, but obviously it does. Based on the report, the use of FHA financing to purchase their primary home was: 41% of…
Home Builders Are Changing Course
Home Builders may be bucking the old adage to not change horses in the middle of a stream. With the ongoing uncertainty surrounding Millennials’ entry in home ownership, builders are once again courting good old Baby Boomers. The number of 55 and older homebuyers continues to increase. These are home buyers that have homeownership experience, stable income, assets and equity…