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Mortgage Industry Trends

Online Apps Are Nice But Don’t Forget The Realtors

Today, to reach and service more potential homebuyers, lenders need to embrace technology with the use of an online application process. Millennials expect it, and others are starting to get used to it. However, with refinancing opportunities dwindling lenders need to once again concentrate their production attention on the purchase business. According to a recent Freddie survey, that business still…

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Mortgage Industry Trends

Getting a “Like” May Not Be Best For Lenders

Today, communication on social media is quite common. People are constantly texting, tweeting and posting information, both personal and professional.  No different with many mortgage lenders and so too their loan originators. It’s how we communicate, especially with the Millennial generation. Not just Millennials are paying attention to what gets posted on social media when it comes to mortgage lending.…

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