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Don’t know about you but we were hit pretty hard by the recent Nor’easter that hit Philly and other areas of the Northeast. We were without power for more than 3 days. Not good!
We had no contact with the outside world, no TV, no radio, and no landline phone. We had no way of knowing what was happening and when the power might be back.
Thank goodness for cell phones, the internet, and social media. My son, sister in law, and brother in law are active on Facebook. Through their communication and via text messaging and cell phone, we received updates on our power status, as well as theirs.
My son loaned me his generator. I was able to go online to find out information on which appliances could be connected to the generator and how to connect them based, on their size and the size of the generator. It worked!
We ended up with the power to run the refrigerator, TV, and hot water heater. Had to use the fireplace for heat.
In the old days, such a power failure would have cut us off entirely. Our only hope of communication would have been to drive to find someone or someplace with power, or just hunker down until it was over. Brrrrr…
It’s no different doing business today. Many consumers no longer get the bulk of their information from TV, radio, or print media.
They use social media and related advertising and communication outlets to get the vast majority of news and information when they want it. They shop for what they need, compare it, and decide which way to go. That includes home buying and mortgage financing.
Social media is critical to the success of any lender. They must be there, providing information about their products, pricing, services and the company in general. Information like:
- A summary of what the company does and how they do it.
- What sets them apart from their competition?
- How do they support the community or environment?
- Are they a good corporate and social partner?
In addition to company information, lenders also need to provide consumer education to help guide them through the home buying and mortgage process.
It’s not just advertising a rate and giving a loan. It must be an entire end-to-end consumer experience. And, it needs to be good.
You need to learn to use all available social media sources to improve advertising, consumer communication, and business.
If you want to learn more, make it a point to attend the Annual Regional Conference of MBA’s in Atlantic City at Harrah’s Conference Center, March 28th through the 29th.
I’ll be presenting a panel on the use of social media. Come learn how to properly utilize the various social media outlets including, among others, LinkedIn, Facebook, Twitter, Instagram, and Snapchat. to increase brand awareness and loan production.
Target more consumers directly, while also monitoring for potential problems and complaints. This is your opportunity to leapfrog your competition. Don’t miss it.
Click here to learn more about the conference: (MBA Regional Conference)
