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Mortgage Industry Trends

Can Lenders Learn From McDonalds?

A little while ago, McDonald’s saw their profits dropping. It came as the result of increased competition in the fast food market coupled with consumers’ tendencies toward healthier meal choices. What did they do? McDonald’s continued to offer their core products of burgers and fries (I think they have the best fries) to serve their base customer. But, they decided…

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Mortgage Industry Trends

Is Now a Good Time To Buy a Home?

You bet your sweet bippy it is* if you can find one. That’s according to the results of the most recent Fannie Mae Homebuyer Sentiment survey. The swaying factor is the result of current renters saying they believe that now is a good time to buy a home. This is happening despite rising rates, increasing home prices, and a diminishing…

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