With Millennials now entering the home buying market, lenders are looking for ways to best serve their needs. Some recent studies turned up some important and surprising results. For the most part, this new high-tech generation isn’t much different from prior generations when it comes to mortgages. Yes, this group is more tech-savvy and willing to use technology in their…
It’s one of those things that bug me. I see all these ads on TV by big pharmaceutical companies advertising drugs you can only get by prescription. Why advertise directly to consumers for something they cannot buy? There must be a reason. Do they believe, or does market research show, that this information will lead to the consumer to request…
Who is Morty and why might he or she put the traditional mortgage originator out of business? First, Morty is not a he or she, it is an online mortgage resource system meant to match consumers with the best products and rates available, while walking them through the loan process. Morty is the brainchild of mortgage professional, Brian Faux. He,…
It’s not just Rocket Mortgage or Blink, many other mortgage lenders are launching systems for taking digital mortgage applications and handling loan closings. Seems everyone’s gotten the word. To service today’s consumer, you must have digital capabilities. It’s not just for the Millennials but for many other consumers as well. Most want the capability to shop, apply, communicate, and close…
It’s important for any business to have a profile of the customers they serve. It’s no different in mortgage lending. Yes, it’s easy to think that a mortgage lender’s customer is obviously someone who is financing a home, but there’s a little more to it. That’s a little like thinking that everyone coming to a wedding will dance to the…
Today it’s all about technology; Social media, online information, immediate access to products and services. You name it, it’s better with technology. Mortgage lending, although a little slow to the dance, is now embracing technology like never before, and what tech can do for them. It’s about time. Lenders now offer online product and pricing search engines, with automated applications…
