If you’ve been following my blog, you know that I believe mortgage loans will be a little tougher to come by in 2018. I know, I’m not the only one. Lenders need to find new and better ways to attract consumers and acquire their business. Much of the talk has centered on what is needed to service the new generation…
With Millennials now entering the home buying market, lenders are looking for ways to best serve their needs. Some recent studies turned up some important and surprising results. For the most part, this new high-tech generation isn’t much different from prior generations when it comes to mortgages. Yes, this group is more tech-savvy and willing to use technology in their…
It’s important for any business to have a profile of the customers they serve. It’s no different in mortgage lending. Yes, it’s easy to think that a mortgage lender’s customer is obviously someone who is financing a home, but there’s a little more to it. That’s a little like thinking that everyone coming to a wedding will dance to the…
Home Builders may be bucking the old adage to not change horses in the middle of a stream. With the ongoing uncertainty surrounding Millennials’ entry in home ownership, builders are once again courting good old Baby Boomers. The number of 55 and older homebuyers continues to increase. These are home buyers that have homeownership experience, stable income, assets and equity…
Recently, it was reported that many consumers still believe they need at least 20% down to buy a home. Although that may be true, a recent Freddie Mac survey finds that most renters do not have savings for this down payment as their top priority. In fact, it’s not one of their top 3 goals (Renters). The Freddie survey found…
It is not a widely known fact that FHA allows (with advance approval) prospective borrowers that are 60 years of age or older to borrow the required funds to close for the purchase of a principal residence. Of course, there are some strings attached but this little-known fact may be history once HUD/FHA implements its updated Origination through Endorsement Handbook…
