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Mortgage Industry Trends

Millennials, Lending and Technology

With Millennials now entering the home buying market, lenders are looking for ways to best serve their needs. Some recent studies turned up some important and surprising results. For the most part, this new high-tech generation isn’t much different from prior generations when it comes to mortgages. Yes, this group is more tech-savvy and willing to use technology in their…

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Mortgage Industry Trends

Do You Know Your Customer?

It’s important for any business to have a profile of the customers they serve. It’s no different in mortgage lending. Yes, it’s easy to think that a mortgage lender’s customer is obviously someone who is financing a home, but there’s a little more to it. That’s a little like thinking that everyone coming to a wedding will dance to the…

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Mortgage Industry Trends

Know Your Millennial Customer

Did you know that more Millennial women than men made FHA financed, primary home purchases in 2016? This was reported by Ellie Mae based on information obtained from their Millennial Tracker Report. Who knew such a tracking mechanism existed, but obviously it does. Based on the report, the use of FHA financing to purchase their primary home was: 41% of…

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