Mortgage Industry Trends

Communication is the Key to Client Satisfaction

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Communication is key in any successful relationship be it with your significant other, mother or mortgage technology vendor. 

Whether it is a request for an integration or feature development, being responsive with clear, accurate information is a key component of driving client satisfaction. For a technology organization to deliver on that, it is often a lot harder than it sounds. To be successful, there needs to be a seamless execution across cross-functional departments, flexible reporting, and a solid workflow/communication tool to facilitate incoming requests and manage them to completion.   

With that in place, true technology partners offer their clients:

More Predictability/Transparency

Real-time notifications and reporting give client facing teams the most up to date information they need to keep their clients informed.   When clients are well informed, they are able to plan and ready their own internal resources for what’s being delivered.  Additionally, because client facing teams have access to all requests, they can share information on new capabilities with their clients to determine if custom requests might have more universal interest.

Faster, More Accurate Fulfillment

Tracking what types of requests that come in from clients helps a technology partner mobilize the appropriate resources to fulfill the request more quickly. Detailed tracking and reporting also gives more visibility into those requests, helping key departments like Technology and Product Management work together more closely and coordinate activity.  Syncing agile workflow tools for software development with communication tools that track client requests drives even more accurate, rapid solution delivery. 

Clearly Defined Product Direction

Reporting tools also help an organization understand how an incoming request, that is perhaps more development related, could impact existing product roadmaps should technical resources be required on that new project.  Product delivery dates and key priorities can also be easily compared, drawing out recurring themes in client request.  This in turn allows the technology company to make educated, forward-looking decisions that benefit more clients most effectively. 

LoanLogics prides itself on the client relationships it holds with lenders of all sizes, from the top correspondent lenders to growing mortgage start-up companies.  Communication is a key component of how we built and retain those relationships.  Working within the framework above is how we play different.

For more information on working with LoanLogics, visit our website or drop us an email at loanlogicsinfo@loanlogics.com

Natalie Henderson

About the Author

Natalie Henderson

For over 11 years, Natalie Henderson has been an integral leader for LoanLogics’ data and document solution, LoanLogics® IDEA (Intelligent Data Extraction and Automation). As a member of the product management team, her expertise centered around managing and building the solution’s extensive rules-based automation engine capabilities. Recently, Natalie has transitioned into a key position where she manages go to market strategy for the company, administering the successful roll out of all product launches and significant releases.
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Natalie Henderson

About Natalie Henderson

For over 11 years, Natalie Henderson has been an integral leader for LoanLogics’ data and document solution, LoanLogics® IDEA (Intelligent Data Extraction and Automation). As a member of the product management team, her expertise centered around managing and building the solution’s extensive rules-based automation engine capabilities. Recently, Natalie has transitioned into a key position where she manages go to market strategy for the company, administering the successful roll out of all product launches and significant releases.
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