Lately, all the buzz has been about this thing called “Big Data”. What is it and how can it best be used by business to target and attract more customers (Big Data)? Frankly, to me, it all sounds a little scary. Big data is basically all the information being collected about all of us based on what we do over…
Like my high school prom date, I keep getting mixed signals. Is the economy improving or is it not? Will the Fed raise rates this summer or will they hold them at current levels? According to two Fed Chairmen, it still looks as though rates may go a little higher sometime this summer (Rate Hike). Only the Fed knows for…
If you want to capture the Millennial homebuyers, you may need to provide some upfront education. Studies have found that many of this generation, although being tech savvy, know little about the home buying and financing process (Millennial Knowledge). Millennials are now moving into the home buying stage and will be shopping for their homes and related financing. Most will…
We all have heard the old saying, “If it looks like a duck, walks like a duck and quacks like a duck; it must be a duck”. Well, this also holds true for mortgage marketing service agreements (MSA). CFPB is taking a long hard look at entities with such agreements and a tough stand on enforcement for what they determine…
In the never-ending pursuit of more ways to increase homeownership, we now come to another segment of the population which may be deprived of this opportunity. The “Credit Invisibles”, those without a standard credit score (Credit Invisibles).It seems there are between 30 to 35 million consumers who may fall into this category. That’s quite a large number of people being…
As is usually the case, there are two sides to a story (sometimes three). Yesterday, we heard about a potential increase in home buyers resulting from renters jumping into the market. Today, we get the other side of the story. Builder confidence is at its lowest levels in quite some time as low rates and an improving economy are not…
