In today’s digital world, websites are able to generate advertising dollars based on content and clicks and views of the site. The more clicks (views) the more successful the site and the more advertising dollars can be generated. So, just as it is with news print media, news outlets seek creative ways to draw attention to their site. One day…
Category: Mortgage Industry Trends
Will Technology Replace the Mortgage Originator?
Most believe that the mortgage originator will always be a required component due to the complexities of a mortgage loan process. (Originators) Although technology can help to acquire and process information, many consumers still want someone available to walk them through the process, available, when needed, to answer questions and provide guidance. Many believe, for this reason alone, the originator…
Another Opinion on Future Rate Hikes
As Jimmy Durante used to say, “Everybody wants to get into act.” Lately, it seems like everyone has an opinion on the Fed’s rate outlook. Rising, steady, who knows! This time, it’s former Fed Chair, Alan Greenspan. When Mr. Greenspan talks about the economy and setting the Fed rates, most people listen. This time, he says rates are due to…
Communicate, Educate, Translate, Originate
I’ve read recent articles and blogs that run the gambit from historic low rates, a recovering housing market, refi’s are up, refi’s are down, decreasing purchase loan applications, less affordable housing, and tighter credit standards. One week the markets look great, the next everything’s going in the wrong direction. Is the economy growing, shrinking or stagnant? Do we have more…
If You’re Not Seeing Increased Business; You’re Not Alone
With the drop in rates resulting from Brexit, we saw a resurgence of refinancing activity. This seemed to bode well for mortgage lenders, but not so for everyone. A recent report from a la mode, a leading provider of appraisal software, shows that appraisal volume is actually down. Why so, with such low rates and so much refi activity? Could…
Is Housing The Real Housing Problem?
I read an article this morning about a new Bill signed into law that would allow Section 8 voucher recipients to utilize this assistance toward mortgage payments instead of rent for the purchase of manufactured housing. (Section 8) The intent is to provide more low to moderate income families with the opportunity to achieve their dream homeownership; increase a declining…