Over the last month or so, aside from Russia, all we read and heard about in the news is the repeal and replacement of Obamacare and the epic fail by the Republicans in their attempts to do so. This is a passionate concern of many Americans, regardless of their political persuasion. People care deeply about the issue and those who…
In a world of social media and digital advertising, what is the best way to get noticed by potential users of you and your products? Many Realtors and Loan Officers are turning to Snapchat and Instagram Stories. Each will get out the word, just a little differently. The vast majority of the users of these applications are under 34. It’s…
With all the buzz around implementations using technology and a digital loan process, some say the role of the loan originator (LO) may be diminished, if not eliminated. Recent studies have shown that, although many homebuyers want access to a digital process that is online, they still want the comfort and certainty of having a human being available for assistance…
To borrow a slight variation of a phrase used by James Carville, campaign strategist to President Bill Clinton, the economy is dictating what is happening in the housing markets and homeownership rates. Recent studies by the Pew Research Center, a nonpartisan fact tank in Washington, DC, found that the American Dream of homeownership may be slipping away. Today, we have…
Not too long ago, the rage was all about loans being offered by various lenders with a minimum of a 1% down payment coming from the borrower. Freddie Mac was the secondary source purchasing these loans. This was done to increase homeownership by reducing the amount needed upfront for a buyer to purchase and finance a home. It sounded like…
By now, I believe that mortgage lenders are aware of the importance of the Millennial generation. In a world of shrinking opportunities for new originations, this generation represents an oasis for business. How do you make it through the desert to drink from the Millennial pool when everybody is courting these potential home buyers? You need to know what they…
