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From “in app” one-click buying to your voice activated home assistant suggesting you reorder the coffee and paper towels you purchased last month, frictionless commerce is a reality for B2C retail shopping. The frictionless future is here thanks to the digital transformation this marketplace has had. Companies that fail to deliver secure immediate gratification, information, and time-saving experiences to consumers will fall behind and likely not survive.
In the mortgage industry, frictionless commerce is also in motion. Mobile and browser-based application experiences that allow consumers to know exactly where they are in the lending process and grant permission for the sourcing of data direct from a borrower’s financial institution are great examples of how frictionless commerce has become a reality for B2C retail mortgage origination.
But what about the business to business transactional experiences that exist across wholesale, correspondent, and servicing channels? These represent more than 50% of all mortgage lending originations and hundreds of billions in mortgage servicing rights transfers.
When it comes to mortgage B2B commerce, the industry has yet to fully mobilize the digital tools required to realize a truly frictionless transactional experience. Every day LoanLogics works with our clients and prospective clients to remove those barriers leveraging rules-based workflow automation and purified data. Realizing the significant need to move the needle forward in these powerhouse channels, we asked three industry leaders in their respective space to join us for a conversation on “Achieving Frictionless B2B Commerce in the Mortgage Industry.”
Next week we invited Chief Technology Officer, Jason Bressler from United Wholesale mortgage, SVP Operations & Co-issue from Mr. Cooper, Bryan Budd and Andrew T. Weber, Founder & President from Marlin Mortgage Capital to join me for a 60 minute interactive discussion on this topic.
In this webinar, the four of us will
- Define frictionless commerce further in the context of mortgage lending along with the sources and causes of friction
- Discuss strategies for better alignment of priorities along with the primary barriers
- Lay out the digital tools and utilities needed to pave the way to a frictionless experience
And finally,
- Share what success metrics look like for these organizations and individual channels
Join LoanLogics and this panel of esteemed industry subject matter experts and achieve the frictionless commerce your business needs to succeed in 2021.
