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If you happen to follow football, as I do, the upcoming weekend is a big one. It’s Wild Card Weekend. The time when the teams that fought so hard to get to postseason play begin their quest to win the Super Bowl, the big enchilada, the whole ball of wax. You get the picture.
For some of you, it’s just another winter weekend, for the true football fan, it’s nirvana. A few teams are lucky, or good enough, to earn a bye (my Eagles are one). They get to rest while the others fight it out. It all comes down to one game. Win they move on; lose you’re out. Talk about sudden death.
Are they ready? Have they done their due diligence? Can they identify their and their opponents strengths and weaknesses? Is there a need for adjustments? What will work, what might not?
Like any good team or company, they need a plan. A plan they can execute to be successful. A plan based on experience, knowledge, training, and systems.
Some say, just keep doing what you’ve been doing that got you here. Others think it may be necessary to make some changes based on current conditions and personnel. It all comes down to careful analysis and detailed planning.
True professionals don’t leave anything to chance. They meticulously plan. They review the tapes of prior games, and their opponent’s games, to identify defects that need correction and prepare for what needs to be done to ensure success.
For lenders, wild-card weekend comes every day. In 2018, the industry will be limited, and the competition will be fierce. Nothing can be left to chance. Lenders need every advantage they can gain. They need anything that might give them an edge over their competitors.
In mortgage lending, there are no byes, only bye-byes for those who are not prepared. Are you ready to compete and win in 2018?
- Do you have what it takes to attract new business?
- How will you stand out from the crowd?
- Is your team equipped and trained to compete in the new purchase market?
- Do you have the technology to streamline operations and increase staff productivity?
- Are you prepared to make the adjustments needed for you to win?
With the tax changes, an improving economy, more jobs, and better wages, people will be looking to buy homes. The successful lenders will be the ones who are prepared to do what needs to be done to serve them with good quality compliant loans. Hopefully, that is you!
Happy New Year!
