In a world of social media and digital advertising, what is the best way to get noticed by potential users of you and your products?
Many Realtors and Loan Officers are turning to Snapchat and Instagram Stories. Each will get out the word, just a little differently.
The vast majority of the users of these applications are under 34. It’s important to know the demographics of those you wish to impress.
- About 70% of Snapchatters are under age 34
- 59% of Instagrammers are between 18 and 29
- 33% of Instagrammer’s are between 30 and 49.
So, there’s a pretty wide range of consumers viewing these sites. These are opportunities for LO’s and their companies to get the word out to the buying public describing what they’re doing, how, why, and when.
These sites allow the poster to provide a much more in-depth picture of their business and personal activities and how these benefit the consumer and their community.
In today’s digital world, it’s becoming even more important for businesses and professionals to build better name and brand recognition by promoting important events, activities, and transactions as they occur. It makes it all a little more personal for the consumer.
Each program offers different ways to get your story out in real-time. Snapchat offers “geofilters” that can be placed over their content. This can help put your branding on the map, with a tag, to let consumers know you exist in their area.
Instagram Stories can tag a specific location. Posters can also save live videos onto their stories. Instagram is more open and a little easier to locate content when searching. This allows the poster to upload basic lifestyle content in addition to business related info, and assists consumers in locating and viewing it more quickly.
The idea is to know and use what is available out there to make better contact, and a better impression, with consumers. To let them know what you have to offer, and what you’re doing to service their community. It’s more than just a website; it’s a means of door to door sales without having to leave your home or office.
This is for your information to help you to compete in the digital world. Neither Snapchat nor Instagram Stories is affiliated with myself or LoanLogics in any way.