Are You a Snapchatter or an Instagramer?

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In a world of social media and digital advertising, what is the best way to get noticed by potential users of you and your products?

Many Realtors and Loan Officers are turning to Snapchat and Instagram Stories. Each will get out the word, just a little differently.

The vast majority of the users of these applications are under 34. It’s important to know the demographics of those you wish to impress.

Right now:

• About 70% of Snapchatters are under age 34
• 59% of Instagrammers are between 18 and 29
• 33% of Instagrammer’s are between 30 and 49.

So, there’s a pretty wide range of consumers viewing these sites. These are opportunities for LO’s and their companies to get the word out to the buying public describing what they’re doing, how, why, and when.

These sites allow the poster to provide a much more in-depth picture of their business and personal activities and how these benefit the consumer and their community.

In today’s digital world, it’s becoming even more important for businesses and professionals to build better name and brand recognition by promoting important events, activities, and transactions as they occur. It makes it all a little more personal for the consumer.

Each program offers different ways to get your story out in real-time.  Snapchat offers “geofilters” that can be placed over their content. This can help put your branding on the map, with a tag, to let consumers know you exist in their area.

Instagram Stories can tag a specific location. Posters can also save live videos onto their stories. Instagram is more open and a little easier to locate content when searching. This allows the poster to upload basic lifestyle content in addition to business related info, and assists consumers in locating and viewing it more quickly.

The idea is to know and use what is available out there to make better contact, and a better impression, with consumers. To let them know what you have to offer, and what you’re doing to service their community. It’s more than just a website; it’s a means of door to door sales without having to leave your home or office.

For more information, you can go to Snapchat or Instagram Stories.

This is for your information to help you to compete in the digital world. Neither Snapchat nor Instagram Stories is affiliated with myself or LoanLogics in any way.

About the Author

Michael Vitali

Michael L. Vitali – Independent Consultant to the Mortgage Industry Mike Vitali is an independent consultant to the mortgage industry on matters concerning compliance and mortgage lending. He most recently served as the Senior Vice President and Chief Compliance Officer for LoanLogics, monitoring regulatory developments and their practical implications for the mortgage lending industry. His duties included research, interpretation, and analysis of existing and proposed legislation related to the industry in support of recommendations for policy and/or procedure changes to maintain continued quality and compliance with all applicable laws, rules and regulations, investor requirements, and standard mortgage practices. In his more than 40 years in the mortgage industry, in senior level management, he has gained experience in all areas of mortgage lending, risk management, and compliance. Mike is a past President of the MBA of Greater Philadelphia, is a charter member and was the second Chairman of the MBA of Pennsylvania, and a past board member and Legislative Chair of both associations. He is a recipient of the 1998 Mortgage Banker of the Year Award from the MBA of Greater Philadelphia, and the 2003 Chairman's Award from the MBA of PA, and currently serves on several compliance related task forces for MBA.